Our Work: Here to Help You and Your Baby

This spring, the North East and North Cumbria Integrated Care Board (ICB) tasked us with developing a campaign to encourage pregnant people to receive their recommended vaccinations. With vaccination rates declining and viruses like whooping cough on the rise, the campaign’s objective was to provide reassurance and build trust, rather than focus on negative outcomes.

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Rachel McBryde
9 steps to nailing a press release

The press release is dead. I’ve heard it so many times over the years. Yet almost every interaction the McBryde & Co team has with a journalist (usually daily) ends with a ‘can you send me more information on that story, please.’ The most succinct way to do this is usually via a press release.

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Rachel McBryde