AI for marketers, PRs, and designers

Today marked our very first event for marketers covering all things generative AI. Thank you to all who braved the snow and attended, we hope you enjoyed the content and feel reassured that there will always be a role for strategic thinking and imagination.

Below you will find a selection of useful information and resources.

👀 If you couldn’t make the event, you can watch back here.

💡 Dr Kimberley Hardcastle wrote recently for the World Advertising Research Centre (WARC) on mastering artificial intelligence tool selection and implementation. You can read the article here.

⚠️ Avoid being called out on any AI-generated copy! AI Detector by Copyleaks, which Laura mentioned, detects any ChatGPT-generated content. 

➡️ And don’t forget Ideogram Prompt Generator, which can help avoid creating ‘naive’, ineffective prompts. 

🖌 For all the designers, check out Vizcom, which Kenny referenced, that can turn sketches into renders and 3D models in seconds.

“Creativity constantly evolves with technology.” - Stanley Kubrick. 

Remember, our core skills as communicators still stand - our hearts, imaginations and ability to tell stories cannot be replicated by Artificial Intelligence. 

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