Features Overview

Rachel McBryde, Founder & Director, MCIPR,

Writing her first ‘novel’ for her sister at aged 11 ignited Rachel’s love of storytelling and it’s something she has been doing ever since. Firstly as a BBC journalist, as a national magazine editor and for the past 20 years as a communications professional.

She’s worked alongside B2B businesses and public sector organisations of all shapes and sizes, from small consultancies to New York Stock Exchange-listed multinationals.

Rachel and her experienced team focus on delivering creative PR and content solutions for public and private sector organisations.

Jodie Balmer, PR & Content Account Director

Experienced communications professional Jodie has over a decade of marketing, PR, and social media experience under her belt. Having worked for large integrated agencies including Havas and CHE Proximity in the UK and Australia; she has been exposed to every inch of the marketing mix and has worked with blue-chip companies as well as start-ups.

From PR and social strategy to robust implementation, she can help support your business goals while reflecting your brand ethos. A skilled copywriter, Jodie can also help draft and refine your messaging, website copy, newsletters and social media content.

She is currently studying for a specialist CIPR diploma in Sustainability Communications

Ruth Edmundson, PR & Content Manager, MCIPR

Journalism graduate Ruth worked as a freelance writer before moving to South Tyneside Council where she worked within the digital team and as a press officer, before moving agency side.

A talented communications all-rounder, she collaborates with ambitious organisations delivering social media content, SEO friendly website and long-form copy, influencer and media relations. 

She was awarded CIPR North East Young Communicator of the Year in recognition of her creative and expertise.